Our Story

At UTHE, we believe in more than just cars. We believe in community, passion, and the shared pulse of the road. We exist to unite Honda enthusiasts — the builders, the racers, the everyday drivers, and the dreamers — under one banner.

shop

Our Mission

To create apparel and lifestyle pieces that reflect the spirit of the Honda culture: the engineered precision, the DIY grind, the track nights, the meets, the open-roads, and the shared stories of kicks in the seat, one more mod, one more lap. UTHE is about bringing those moments into something you can wear with pride.

Rob Garcia / CEO

Why It Matters

Because the journey is as important as the destination. Because whether you’re wrenching at midnight or waiting for the checkered flag, you’re part of something bigger than the car alone. UTHE exists so that those moments don’t just stay in your head — they live in the fabric you wear.

Dedication

Celebrate the culture

Passion

Our Values

Our Values

Community First: Everything we do begins with the people — the builders, racers, and fans who make the Honda culture thrive.

Authenticity: We’re enthusiasts ourselves. Every design, every detail comes from genuine passion and respect for the scene.

Sustainability: We believe in responsible production — high-quality products made with a conscience.

Innovation: Just like Honda engineering, we’re always improving — refining designs, exploring materials, and evolving with the culture.

Join the Movement

UTHE is more than a brand — it’s a community. A place where every Honda owner, dreamer, and supporter can come together and celebrate what makes this culture special.

Follow us on social media, tag your builds, share your story, and wear your passion with pride.
Together, we’ll keep the legacy alive — one car, one drive, one hoodie at a time.

Unite the Honda Enthusiast.
Driven by passion. Connected by culture. Built by you.

Join the Movement

UTHE is more than a brand — it’s a community. A place where every Honda owner, dreamer, and supporter can come together and celebrate what makes this culture special.

Follow us on social media, tag your builds, share your story, and wear your passion with pride.
Together, we’ll keep the legacy alive — one car, one drive, one hoodie at a time.

Unite the Honda Enthusiast.
Driven by passion. Connected by culture. Built by you.

CONTACT US

Have a question?

Give us a call or mail us by anytime, we endeavor to answer all inquiries within  24 hours on business days. We will be happy to answer your questions.

or call at 214-598-8182